“Campaigner suits growing businesses that want multi-path email automation for less than most rivals. Budget for Advanced from $35 a month, expect a dated interface, and add another tool if you need landing pages or transactional email.”
Research-based review · not hands-on tested Built from the vendor’s documentation and pricing pages and from patterns in customer reviews. How we work.
Overall: (6.5 + 7.5 + 7.0 + 7.0 + 7.5) ÷ 5 = 7.10, shown as 7.1. The five criteria are weighted equally.
Scores are editorial judgments in half-point steps, based on documented features, published pricing and repeated themes in customer reviews. They are not lab measurements, so treat the words as the guide: 8.0+ Strong, 7.0 to 7.9 Good, 6.0 to 6.9 Average, below 6.0 Weak.
If any of these matter to your decision, check them directly with the vendor or during your trial.
Very small lists that want a free plan, businesses that need landing pages or transactional email without a Custom contract, and teams that want the most modern interface.
By Abdullahi Abdirahman, Founder & Editor, SoftReviewLab. Prices and plan features checked on Campaigner’s pricing page on October 8, 2026. This review is research-based: it draws on Campaigner’s own pages and on customer reviews, and I have not run campaigns through Campaigner myself.
Disclosure: SoftReviewLab is a Campaigner affiliate partner. This page contains affiliate links, and if you sign up through them, SoftReviewLab may earn a commission at no extra cost to you. See our affiliate disclosure and research and scoring method.
This Campaigner review asks whether Campaigner is the best email marketing platform for growing businesses, and scores it 7.1 out of 10. Campaigner gives you a lot of email for the money: every plan includes phone support, A/B and multivariate testing, dynamic content and store plugins for Shopify, WooCommerce and BigCommerce, and the Advanced plan adds multi-path automation. It is held back by a dated interface that customers rate below rivals, by landing pages and transactional email that are kept for the Custom plan, and by an integration list that relies on Zapier for most apps. It suits a business that wants email automation without paying for a broader marketing suite.
If that sounds like a fit and you want to test it, you can start the Campaigner free trial through our partner link. The offer page behind it currently adds a further 10 percent discount on monthly payments, so check that the discounted price appears at checkout before you pay.
Campaigner is an email marketing platform run by J2 Global Canada, part of Ziff Davis. You pay by the number of contacts you store, not by the number of emails you send, and the three plans differ mainly in how much automation and account support you get. A typical setup works like this:
Prices and plan features come from Campaigner’s pricing page and integrations page, checked on October 8, 2026. Customer sentiment comes from G2 and Capterra, checked in September 2026.
Campaigner pricing is based on the number of contacts in your account. There are three plans, Essentials, Advanced and Custom, and no free plan. The prices below are monthly.
| Contacts | Essentials | Advanced |
|---|---|---|
| 1,000 | $14 | $35 |
| 2,500 | $24 | $47 |
| 5,000 | $38 | $70 |
| 10,000 | $72 | $124 |
| 25,000 | $158 | $258 |
| 50,000 | $287 | $398 |
| 100,000 | $409 | $649 |
At 1,000 contacts Advanced costs two and a half times as much as Essentials, but the gap narrows as a list grows: at 100,000 contacts Advanced costs about 59 percent more. Above 100,000 contacts, or when you need the Custom features, Campaigner quotes a price through sales, and setup fees may apply.
| Feature | Essentials | Advanced | Custom |
|---|---|---|---|
| Drag-and-drop and HTML editors, templates | Yes | Yes | Yes |
| A/B and multivariate testing | Yes | Yes | Yes |
| Dynamic and conditional content | Yes | Yes | Yes |
| Autoresponders | Yes | Yes | Yes |
| Automation workflows with branching | No | Yes | Yes |
| Purchase, location and workflow segments | No | Yes | Yes |
| Conversion tracking and workflow reports | No | Yes | Yes |
| Remove Campaigner branding | No | Yes | Yes |
| Shopify, WooCommerce and BigCommerce plugins, abandoned cart emails | Yes | Yes | Yes |
| Landing pages | No | No | Yes |
| Transactional email (SMTP relay) | No | No | Add-on |
| Sub-accounts and dedicated account manager | No | No | Yes |
| Chat, phone and email support | Yes | Yes | Yes |
Essentials is a capable newsletter plan: it has the full editor, testing and dynamic content, which many rivals keep for higher tiers. What it leaves out is workflows, so if automation is the reason you are looking at Campaigner, budget for Advanced from the start.
| Add-on | What it does | Cost |
|---|---|---|
| Reputation Defender | Scans your contacts and flags invalid or risky addresses before you send | 20 percent of your plan price, on any plan |
| SMS | Text messages on their own or inside email workflows | Priced separately |
| AI Insight Builder | Answers plain-language questions about your contacts | Ask sales |
| Capture | Turns anonymous website visitors into subscribers, for US-based customers only | Ask sales |
| Professional services | Workflow setup, template creation, deliverability consulting and campaign management | Custom quote on Advanced and Custom |
Here is what that means in practice. A business with 10,000 contacts on Advanced pays $124 a month. With Reputation Defender the bill rises to $148.80, or $1,785.60 a year, before any SMS costs. That is the fair number to compare with other tools.
Campaigner has no free plan. Its 30-day free trial includes every feature, and its pricing page says there are no setup fees on Essentials and Advanced and that you can cancel at any time by calling support or contacting it by email or chat. I could not confirm from Campaigner’s public pages whether the trial asks for a card or limits how many contacts you can import, so check both on the sign-up page. Plan your test before you start, and set a reminder a few days before the trial ends.
Campaigner has a drag-and-drop editor and an HTML editor on every plan, plus reusable content blocks, mobile-responsive templates and the option to build an email from an HTML file or a web page. An AI subject line generator is included on every plan. Several Capterra reviewers say the drag-and-drop editor can be slow or finicky with positioning, so build a real email in it during the trial.
Automation is Campaigner’s strongest area, and it lives on the Advanced plan. Workflows can start from a time, a rule or a contact’s action, branch on conditions, wait with delay steps, update contact fields and use custom triggers. Typical uses are welcome series, abandoned cart reminders, birthday emails and win-back sequences. Essentials is limited to one-time and recurring autoresponders and confirmation emails. For a B2B list, my guide to B2B email marketing automation workflows explains which ones to build first and in what order.
Every plan can build static and dynamic segments from contact fields, form sign-ups and email activity, and use merge fields, dynamic content and conditional content. Advanced adds segments by purchase behaviour, by workflow and by location, IP or time zone, which is what lets a store show different offers to different buyers in one campaign.
A/B and multivariate testing are on every plan, which is unusual at this price. Every plan reports opens, clicks, bounces, unsubscribes, spam complaints and test results. Conversion tracking and live workflow reports come with Advanced.
SMS is sold separately. Campaigner’s SMS page says you can send text campaigns on their own or add text steps to email workflows, and that contacts can subscribe by texting your number. Prices and the countries covered are not on its public pages, so ask sales for both before you plan around SMS.
Every plan includes sign-up forms with single or double opt-in and a preference center. Landing pages are only on the Custom plan, and transactional email over SMTP, for receipts and password resets, is a Custom add-on. If you need either on a smaller budget, you would add another tool. For transactional email on its own, my SMTP.com review covers a dedicated sending service.
The Custom plan is built for agencies and resellers: sub-accounts, white-label branding and custom domains, an admin console, single sign-on, shared templates and IP management. The smaller plans don’t include sub-accounts.
Campaigner’s integrations page lists WooCommerce and BigCommerce as e-commerce integrations, and its pricing page adds a Shopify plugin. Most other apps connect through Zapier, including Salesforce, HubSpot, Google Sheets, Google Forms, Typeform, Facebook Lead Ads, LinkedIn Lead Gen Forms, Eventbrite and SurveyMonkey. Google Analytics and Adobe Analytics tracking are built in. Every plan includes a REST API, webhooks and scheduled SFTP imports and exports, so a developer can connect Campaigner to systems that are not on the list. If your CRM is one of the Zapier connections, test the sync during the trial, because Zapier can add its own cost and is one more place where a connection can break.
No email platform can guarantee inbox placement, and I found no independent test of Campaigner’s. Its deliverability page says its team works with you to set up SPF, DKIM and DMARC authentication, monitors spam complaints, bounces and IP reputation, and can provide dedicated IP addresses. On top of that, Reputation Defender is a paid list-cleaning add-on, deliverability consulting is a paid service on Advanced and Custom, and deliverability support is part of the Custom plan. Since 2024, Gmail, Yahoo and Microsoft have required bulk senders to authenticate their domain and keep complaints low, whatever platform they use. My email deliverability guide explains those rules and how to meet them.
Campaigner lists SOC 2, CAN-SPAM, GDPR, CASL and CCPA compliance on every plan, along with two-factor authentication, user roles and the option to host your data in your own country or region.
| Source | Overall rating | Reviews | Sub-scores |
|---|---|---|---|
| G2 | 3.6 out of 5 | 139 | Ease of use 7.7, setup 7.5, support 7.7, meets requirements 7.9 (out of 10) |
| Capterra | 3.9 out of 5 | 428 | Ease of use 3.7, features 3.7, customer service 3.9, value 3.8 |
Reviewers most often praise the drag-and-drop editor, helpful support staff, list management and automation. The most common complaints are a dated interface, a slow editor, weak sign-up forms, limited integrations and slow handling of account or subscription changes. The ratings are modest for an established tool, and most of the criticism is about usability rather than missing features.
My guide on how to choose email marketing software explains how to compare any of these on value for your own list size.
For a growing business that mainly needs automated email, it is good value: workflows on the Advanced plan, testing and dynamic content on every plan, and phone support at every price. The trade-offs are a dated interface, landing pages and transactional email locked to the Custom plan, and integrations that lean on Zapier. If you want an all-in-one marketing tool instead, start with Mailchimp. If Campaigner sounds right for your business, you can try it with the 30-day Campaigner free trial. And if your newsletter isn’t selling yet, my article on why email marketing is not working covers what to fix first.
It is a strong value choice for many growing businesses, but not for all of them. Every plan includes phone support, A/B testing and store plugins for Shopify, WooCommerce and BigCommerce, and multi-path automation comes with the Advanced plan. It is a weaker fit if you want a modern interface, landing pages or transactional email, which are kept for the Custom plan, or native integrations without Zapier. There is no free plan, but the 30-day free trial includes every feature.
Essentials starts at $14 a month for 1,000 contacts, Advanced costs more, and both rise with the size of your list. Lists above 100,000 contacts need a Custom quote.
No. Campaigner offers a 30-day free trial with every feature instead, and its pricing page says you can cancel at any time.
Reputation Defender is a paid add-on that scans your contacts and flags invalid or risky email addresses, so you can stop sending to them before they hurt your sender reputation. It costs 20 percent of your plan price and is not sold on its own.
Only on the Custom plan, where transactional email over SMTP is a paid add-on. Essentials and Advanced don’t include it.
It depends on what you need. Campaigner gives more automation and testing for the money and phone support on every plan, while Mailchimp is easier to use, has a free plan and includes landing pages on every plan.
Same category
“A strong scheduler for small businesses, built on content categories and evergreen recycling. The two cheaper plans include one user.”
“A complete social media management platform for small teams: publishing, inbox, automations, reports and an AI assistant in one account. Too expensive for a solo owner with a few profiles.”
“A deep automation platform with AI tools and more than 1,000 integrations, held back by a price that climbs with your list, a five-action cap on the cheapest plan and paid add-ons for the sales CRM and SMS.”
Filter every review by category, business size and price to find the tools built for a business like yours.
